Approaching redundancy with care

Some of you may have heard about Aviva’s recent faux pas when they accidentally sacked 1300 members of staff in 1 quick tap on the key board. A calamity for the HR department responsible for sending an email to 1300 people asking them to pack their bags and leave the building, when really it should have gone to just one person. Surely though, irrespective of the mistake of getting the audience wrong, is sacking by email really an acceptable way of letting staff go?

For anyone involved in Change Management, HR or Communications, the how and when of communicating redundancies often creates a high level of tension and discussion. The choices of who should communicate the message, how it should be communicated and when, always bring out different personal views and different cultural perspectives. Often those involved in making the decisions are influenced by either previous personal experiences or seeing what has worked or not worked in different organisations.

In all cases, I would encourage the decision makers to take a step back when thinking about the redundancy strategy. The decisions should be based on:

Being consistent with the Corporate values

Recognising that everyone who becomes and ex employee will be an advocate or an opponent and will build or damage your brand

Putting yourself in the shoes of those receiving the news

I am sure that if these 3 things are considered then the approach to communicating redundancy would change in many organisations. And more often than not the reasons for using short cuts (like sending an email) or impersonal and often fear based approaches would be shown up as being inconsiderate and unnecessary.

Whilst making people redundant is a difficult experience for all involved, I have seen it work well in organisations so people leave with their dignity intact. My hope is that more organisations will consider the big picture before getting in to a debate about the process.

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1 Response to “Approaching redundancy with care”


  1. 1 Nathalie Himmelrich 03/12/2012 at 1:06 am

    Oops, I guess they had to do some good ‘back pedaling’ to get those people back inside…


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